4-part series on Digital Identity. Part 2 = The bank says this is about CYA, KYC, KYT and CAC/LTV.
Starting with the rude stuff, CYA = Cover Your Ass. Clean part of headline: KYC = Know Your Customer, KYT = Know Your Transaction, CAC = Customer Acquisition Cost, LTV = Life Time Value. Read on, all will be revealed. For banks this is CYA because they need enough legal cover to minimise fines when…
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