Tag: susan su

Capture investment opportunities created by megatrends

Extra Crunch roundup: finding GTM, China’s edtech clampdown and how to define growth

Early-stage startups tend to claim that their go-to-market strategy is fully operational. In reality, GTM is a stark numbers game, and even with a solid plan in place, it can be easily foiled by common problems like turf battles and poor communication. Finding GTM fit is a milestone for any startup that includes everything from…
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23 July 2021 0

Extra Crunch roundup: influencer marketing 101, spotting future unicorns, Apple AirTags teardown

With the right message, even a small startup can connect with established and emerging stars on TikTok, Instagram and YouTube who will promote your products and services — as long as your marketing team understands the influencer marketplace. Creators have a wide variety of brands and revenue channels to choose from, but marketers who understand…
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18 June 2021 0