Segment-of-One Personalization Part 1: The End Goal
The merits of well-executed personalization are legion. Financial institutions (FI) can potentially generate up to $300 million in revenue, for every $100 billion in assets under management by interacting with customers in hyper-personalized ways. The reality is that many providers have struggled to deliver the tailormade experiences those customers expect. In banking, for instance, nearly…
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