Tag: #Personalization

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Segment-of-one personalization Part 2: USAA, RBC prevail

96% member retention. The highest net promoter scores in home insurance, auto insurance and banking over the last decade. 64% of members reporting that they’re “very satisfied” with the services received. These figures far exceed those of most insurers. What does USAA do differently to achieve this stellar track record? USAA’s chief strategy officer reveals…
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5 May 2022 0

Segment-of-One Personalization Part 1: The End Goal

The merits of well-executed personalization are legion. Financial institutions (FI) can potentially generate up to $300 million in revenue, for every $100 billion in assets under management by interacting with customers in hyper-personalized ways.  The reality is that many providers have struggled to deliver the tailormade experiences those customers expect. In banking, for instance, nearly…
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28 April 2022 0

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