The global pandemic made some industries and utterly decimated others. The world of connected fitness falls firmly into the former. Along with top names like Peloton, Mirror had a banner year, including, most notably, sportwear company Lululemon’s acquisition of the brand for $500 million in June. It’s an impressive number for the five-year-old company, which…
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Third-party hardware integration can be a tricky thing. Peloton this week raised some eyebrows by dropping Apple GymKit compatibility for its Bike Bootcamp program. Users were, naturally, quick to react. The situation left some wondering whether the move was a direct response to Apple’s recent entry into the home exercise market with Fitness+. A Peloton…
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When the pandemic forced everyone to stay at home last year, many gym-goers looked to at-home fitness makers to fill the void for their cardiovascular and strength-training workouts. To help meet that demand, Tempo, the five-year-old fitness startup founded by Moawia Eldeeb and Josh Augustin, closed a $220 million Series C round led by SoftBank.…
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