Tag: email marketing

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Most Frequently Asked Questions About Email Marketing

1. Why is email marketing important? Email is the marketing tool that helps you  create a seamless, connected, frictionless buyer journey. More importantly, email marketing allows you to build relationships with prospects, customers, and past customers. It’s your chance to speak  to them right in their inbox, at a time that suits them. Along with…
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29 January 2022 0

Apple is changing Mail Privacy Protection and email marketers must prepare

Melissa Sargeant Contributor Melissa Sargeant is CMO at Litmus, where she runs worldwide marketing initiatives including corporate and product branding, demand generation, product marketing, public relations and event management. The most critical phase in a marketing team’s mix and overall multichannel strategy happens after you press send on an email campaign: the post-send and performance…
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18 August 2021 0

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