Melissa Sargeant Contributor Melissa Sargeant is CMO at Litmus, where she runs worldwide marketing initiatives including corporate and product branding, demand generation, product marketing, public relations and event management. The most critical phase in a marketing team’s mix and overall multichannel strategy happens after you press send on an email campaign: the post-send and performance…
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On Sunday Square announced it was gobbling up Afterpay in a deal worth $29 billion at the time of announcement. Alex followed up yesterday with more details on why the deal made sense for Square and Afterpay over here, but we wanted to ask some notable VCs what it means for the startup market. For…
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Rui Ma Contributor More posts by this contributor Factories Aren’t Dying To Take Your Order And Other Hardware Startup Follies Working With A Chinese Factory, Hardware Entrepreneur Edition China’s e-commerce and industrial ecosystem is as different from the Western world as its culture. The country took decades to earn its reputation as the Factory of…
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Melissa Wong spent more than a decade working for major retail brands before founding Retail Zipline. That kind of outrageous advantage — a complete understanding of the industry — is something that investors struggle to resist in a vertical SaaS company. At least, according to Emergence Capital investor Lotti Siniscalco. Wong and Siniscalco joined us…
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Ethan Choi Contributor Ethan Choi is a partner at Accel, where he invests in SaaS companies that are redefining workflow and collaboration, enterprise automation and e-commerce infrastructure. He also focuses on consumer internet companies and online marketplaces. In 2016, more than 20 years after Amazon’s founding and 10 years since Shopify launched, it would have…
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Your clients might not demand 24/7 customer service yet, but they’re certainly hoping for it. But how can a startup with a lean staff provide round-the-clock customer care? There are several options available, but more than ever, outsourcing is one of them. When should your startup consider outsourcing its customer care? And what should you…
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Ben Sun Contributor A month ago, Coupang arrived on Wall Street with a bang. The South Korean e-commerce giant — buoyed by $12 billion in 2020 revenue — raised $4.55 billion in its IPO and hit a valuation as high as $109 billion. It is the biggest U.S. IPO of the year so far, and…
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