Tag: #BehaviouralEconomics

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Digital Health Ecosystems Part 2: The Discovery Growth Engine

In Part-1, ecosystem characteristics and successes in digital health were discussed. In Part-2, the focus turns to Discovery’s Vitality health ecosystem. In September ’18, John Hancock declared that it would discontinue traditional life insurance and instead offer only its Vitality branded interactive health policies. This announcement was newsworthy at the time, as behavior-based programs such…
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16 September 2021 0

How far can behavioral economics nudge up digital innovators?

Nobel Prize winning economist Daniel Kahneman, in the 1970s, studied biases in economic decision-making and how people handle risk, challenging the belief that humans behave rationally when making financial choices. The ensuing body of work that it spawned – “Behavioral Economics” – has become entrenched in business parlance, as rigorous research has demonstrated that understanding…
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6 May 2021 0