TechCrunch is trying to help you find the best growth marketer to work with through founder recommendations that we get in this survey. We’re sharing a few of our favorites so far, below. We’re using your recommendations to find top experts to interview and have them write their own columns here. This week we talked…
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Mark Spera Contributor What do all companies, regardless of industry, say they want? Growth. Lighting-fast, continuous growth. The good news is you can quickly learn which growth marketing strategies work by studying other companies’ success and adapting it to your own business. Most technophiles remember Dropbox’s referral program — the one that helped it grow…
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The need for markets-focused competition watchdogs and consumer-centric privacy regulators to think outside their respective ‘legal silos’ and find creative ways to work together to tackle the challenge of big tech market power was the impetus for a couple of fascinating panel discussions organized by the Centre for Economic Policy Research (CEPR), which were livestreamed…
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Location-based services may have had their day as a salient category for hot apps or innovative tech leveraging the arrival of smartphones, but that’s largely because they are now part of the unspoken fabric of how we interact with digital services every day: we rely on location specific information when we are on search engines,…
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F8 Refresh, Facebook’s annual developer conference with a new twist — it’s more pared down than in years past, and virtual — is going to be kicking off later today, and ahead of that Facebook is unveiling some news: all businesses can now use the Messenger API to interact with users on Instagram. The feature…
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Hawke Ventures, the investment arm of marketing consultancy Hawke Media, is announcing that it has closed its first $5.6 million venture fund. Managing Partner Drew Leahy acknowledged that the firm’s focus on marketing technology isn’t exactly in high demand among other VCs right now. “People are running away from martech […] but that’s our circle…
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Origin stories are satisfying because we already know the hero will overcome the odds — and in doing so, they’ll reveal their core strengths. This week, we published a four-part series about how Klaviyo co-founders Andrew Bialecki and Ed Hallen bootstrapped their startup into an e-commerce marketing automation platform now valued at $4.15 billion. Neither…
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Facebook announced this morning it will begin testing a new experience for discovering businesses in its News Feed in the U.S. When live, users to tap on topics they’re interested in underneath posts and ads in their News Feed in order to explore related content from businesses. The change comes at a time when Facebook…
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Travis Clinger Contributor Travis Clinger is SVP, head of addressability and ecosystem at LiveRamp, a data connectivity platform safely moving data through the pipes connecting most every brand, tech platform, publisher and advertiser on the open internet. Jeff Nienaber Contributor Jeff Nienaber is senior director, global audience ads at Microsoft Advertising, which provides intelligent solutions…
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