Modern Healthcare launches Digital Health Business and Technology media brand
A new media brand launched by Modern Healthcare will cover the latest news on digital healthcare technologies, from hardware, software and services to finance, investment and mergers and acquisitions activity.
Digital Health Business and Technology was created by combining the editorial expertise of Modern Healthcare and a decade of global digital health deal information and analysis acquired from Mercom Capital’s Digital Health Business in June 2021.
The brand’s product portfolio will include a website featuring news coverage, research and quarterly merger and acquisition reports, weekly virtual newsletters, and a Digital Health Alert for breaking industry news.
“Digital Health Business & Technology offerings will serve the needs of the entire digital health ecosystem, enabling healthcare executives, entrepreneurs, business leaders and investors to determine how best to leverage digital health solutions for improved outcomes, accelerated innovation and greater business growth,” said Fawn Lopez, publisher of Modern Healthcare, in a news release.
All digital health value pools are expected to grow by at least 8% annually through 2024, leading to an estimated market size of at least $600 billion, according to McKinsey & Company. In 2019, digital health represented a global market worth approximately $350 billion.
Certain healthcare executives in senior leadership roles, entrepreneurs, investment firms, private and institutional investors, venture capitalists and private equity firms are eligible for a limited time to register for trial access to online content and e-newsletters from Digital Health Business & Technology.
“The digital health portfolio will provide information and insight on the business value of various digital health technology solutions for healthcare executives and technology professionals at clinical organizations to determine the technology solutions that are ideal to accelerate their digital health strategies as well as for investors who track deals, IPOs and M&A activity to identify trends and opportunities for investment in digital health companies,” said Jon Morton, general manager of Digital Health Business & Technology.