South-east Asia’s ecommerce juggernaut Shopee sets sights on Latin America
As part of a recent television advertising blitz in Brazil, south-east Asian ecommerce app Shopee replaced the words to the infectiously catchy “Baby Shark” tune with its own name. The company, owned by Singapore-headquartered Sea, is hoping that the cringeworthy earworm will keep the platform top of mind for customers as it seeks to expand…
Read more