Windsock Score for Lemonade ($LMND), a member of the Fintech 50 Index of publicly traded stocks.

Windsock Score is our qualitative rating of companies in the Fintech 50 Index. We expect investors to use this together with quantitive analysis.

We call it Windsock because we are looking for both headwinds (strategic obstacles to growth) and tailwinds (strategically well positioned for growth).

We start with Lemonade ($LMND), the only member of the  Fintech 50 Index of publicly traded stocks to focus exclusively on Insurance.

The Windsock Score combines score for a) the sub-Category within Fintech 50 – the score is the same for all companies in that Category and b) Positioning of that company within that Category.

LMND does well on our Windsock Score. Insurance is a massive market which has not changed much for a long time (ie the market is not disrupted yet) and as of this date LMND is the only company in the Fintech 50 Index of publicly traded stocks to focus exclusively on Insurance.

Do you remember where you were when Lemonade raised  $13m Series A through investors Sequoia Capital and Israeli VC Aleph in December 2015? I do. I was in London hanging out with Rick Huckstep the first person writing the Insurtech column on Daily Fintech.

4.5 years later in July 2020 Lemonade was valued at over $3bn in an IPO. That is the sort of valuation hockey stick that entrepreneurs and investors put in their decks but see more often in their dreams than in reality.

Lemonade is certainly valued like a growth stock. To find out how fast Lemonade is actually growing, investors should do quantitive analysis of quarter to quarter revenue momentum.

Daily Fintech’s original insight is made available to you for US$143 a year (which equates to $2.75 per week). $2.75 buys you a coffee (maybe), or the cost of a week’s subscription to the global Fintech blog – caffeine for the mind that could be worth $ millions.