Google details its work on a privacy-conscious substitute for cookies, called Federated Learning of Cohorts, with ~95% of conversions/dollar of cookie-based ads (Sara Fischer/Axios)
Sara Fischer / Axios:
Google details its work on a privacy-conscious substitute for cookies, called Federated Learning of Cohorts, with ~95% of conversions/dollar of cookie-based ads — Google on Monday said new test results show promising signs that the technology it’s hoping will replace cookie-based ad targeting is working.